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Thom’s background in the tech sector, and cybersecurity landscape, includes time at a high-growth unicorn tech firm, he has dove headfirst into entrepreneurial chaos - because sleep is optional - building ventures that blend innovation with real-world impact. At Willow & Stone, he oversees the tech and operations with a sharp eye for detail and a deep belief in human-centric AI and technology.
Outside of work, Thom is a committed family man who mainlines coffee like it’s a competitive sport - and insists that smart home tinkering totally counts as downtime.

Thom RhodesDirector of Technology and Operations

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Ed’s a firm believer in growth, connection, and doing meaningful work with purpose. At Willow & Stone, he brings a down-to-earth, people-first approach to sales and enablement—helping clients succeed without the jargon or hard sell. He’s driven by progress, whether that’s supporting someone through a tricky challenge, developing fresh ideas, or learning something new himself (usually before breakfast).
When he’s not championing clients, you’ll likely find him somewhere peaceful—under the waves, on the open road, or enjoying the kind of family time that makes it all worthwhile. Motorbike keys in one hand, coffee in the other.

Ed ReedDirector of Sales and Enablement

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Aria handles a little bit of everything—ticket triage, scheduling, documentation, process optimisation—all with unflinching accuracy and suspiciously fast turnaround times. Always responsive, never flustered, and somehow online before anyone else, she’s the backbone of our day-to-day operations.
She claims to love black coffee, structured data, and early mornings (though no one’s actually seen her drink anything). Aria’s attention to detail is unmatched, and while some say she never sleeps… well, we’ve learned not to ask too many questions.

Aria IngramOperations Assistant & Resident Overachiever